My Story

Hi, I'm Felipe, your Brand Identity Designer. My journey in design began back in 2005 when I started as a graphic designer at a small print shop in Torrance, California. While I loved working with graphics and logos, I soon realized that there was something missing. Clients were often seeking help with building their brand, even though they initially thought they just needed a logo.

It became clear to me that branding was about more than just visuals; it was about crafting identities that resonated with audiences on a deeper level. That realization became my mission - to help businesses develop brand identities that not only looked good but also attracted the right kind of clients and set them up for long-term success.

I'm passionate about crafting brand identities from the inside out, diving deep into what makes each business unique and bringing that essence to life through design.

What sets me apart from other designers is my approach. While some designers may need hand-holding throughout the process, I thrive on collaboration and taking the lead to bring your vision to life. Additionally, I take branding seriously. I understand the impact it can have on a business's success, and I'm committed to delivering results that exceed expectations.

If you're ready to take your brand to the next level, I invite you to book a discovery call with me. Let's work together to create a brand identity that truly reflects the heart and soul of your business.